November 9, 2022
Updates on Next-Gen 1xbet online casino strategic planning and the university branding initiative
Submitted by Richard Linton and Charles Taber
Dear 1xbet online casino Community,
As we head toward our fall break in a couple weeks, our Next-Gen 1xbet online casino strategic planning effort is moving full speed ahead. This fall has been one of heavy engagement with students, faculty, staff, parents, alumni, donors, employers and other partners through listening sessions, interviews,and surveys. Our Emergent Method partners have completed 67 individual interviews and 38 listening sessions across the university, with our affiliated organizations, and across the state — with more to come. More than 2,274 faculty, staff, and students have responded to our surveys. In addition, 3,346 alumni, 964 parents and 110 employers have provided their input through our targeted survey efforts. All of this research will be compiled and shared in the coming months as we work to affirm our mission, vision, and values and begin developing our programmatic priorities around strategic themes.
From the beginning, we recognized that this strategic planning effort offered a unique, synergistic opportunity to leverage significant stakeholder engagement and use it to also inform the next evolution of our 1xbet online casino brand, aligning it with the university's future and strategic directions. A key component of our planning effort is the creation of a unified brand strategy for Kansas State University that can be embraced across the broad 1xbet online casino community, including our colleges, departments, non-academic units, the 1xbet online casino Alumni Association, 1xbet online casino Athletics, the KSU Foundation and other official affiliates. A unified brand strategy will support the creation of an evolved brand platform and visual identity for 1xbet online casino — an identity designed to distill K-States values into lifelong affinity and loyalty to the university.
To develop this unified 1xbet online casino strategy, we have created a 1xbet online casino Task Force. The task force will guide the development of the strategic vision and standards that drive key messaging, visual branding, 1xbet online casino campaign(s), and application of the 1xbet online casino strategy to internal and external audiences. The task force, which is beginning its work this week, is charged with the following key activities:
- Guide the development of a structured, integrated 1xbet online casino strategy for the university.
- Identify strengths, weaknesses, opportunities and threats related to the 1xbet online casino brand.
- Foster a dialogue around the 1xbet online casino brand platform, including vision, mission, brand promise, guiding principles, tone, personality and key narratives.
- Explore the evolution of the visual identity of the 1xbet online casino brand.
- Guide and analyze market research and validation for proposed 1xbet online casino concepts.
- Provide 1xbet online casino strategy recommendations to university leadership.
- Support the development of 1xbet online casino guidelines to drive consistent implementation and utilization across all colleges, departments, units and affiliates.
We thank the task force members, listed below, for their willingness to take on this important work.
- Susan Berhow, vice president of marketing communications, KSU Foundation.
- Alan Boyer, professor of practice, A.Q. Miller School of Media and Communication, College of Arts and Sciences.
- Tami Breymeyer, director of licensing, 1xbet online casino Athletics.
- Amy Button Renz, president and CEO, 1xbet online casino Alumni Association.
- Ben Cleveland, creative director, Division of Communications and Marketing.
- Tim de Noble, dean, College of Architecture, Planning & Design.
- Jason Ellis, department head and professor, communications and agricultural education, College of Agriculture.
- Karen Goos, vice provost, enrollment management.
- Fred Guzek, professor, integrated studies, 1xbet online casino Salina.
- Emmanuel JeJe, doctoral student in leadership communication.
- Kenny Lannou, executive associate AD for communications/public relations, 1xbet online casino Athletics.
- Ashley Martin, interim vice president, Division of Communications and Marketing.
- Karen Pedersen, dean, 1xbet online casino Global Campus.
- Erin Pennington, director of strategic research communications, Office of Research.
- Marta Richenburg, junior in history and political science, College of Arts and Sciences.
- Shane Shanks, senior creative director, KSU Foundation.
- Christine Splichal, director of communications and marketing, 1xbet online casino Olathe.
- Audrey Taggart-Kagdis, assistant director of marketing and programs, 1xbet online casino Student Union.
The work of the task force will be supported by the Division of Communications and Marketing, which will serve as the project management office leading the implementation of the new 1xbet online casino strategy, and our Emergent Method strategic planning and 1xbet online casino consultants.
As we complete Phase 2 of our strategic planning this month, we thank all of you who have contributed your thoughts and suggestions throughout the fall. We truly appreciate the passion and energy you are bringing to this planning effort as we chart our future together.
Go 'Cats!
Richard Linton
President
Charles Taber
Provost and Executive Vice President