September 19, 2016
Journalism and mass 1xbet online games login assistant professor presents two papers at International Communication Association conference
Xiaochen Zhang, assistant professor of journalism and mass 1xbet online games login , presented two papers at the 66th annual conference of the International Communication Association in Fukuoka, Japan, earlier this summer.
Zhang's 1xbet online games login interest is in public relations; more specifically, she focuses on corporate social responsibility programs and public perceptions of corporate crisis as well as the development of more public-responsive crisis communication messages.
Her first conference paper, "Effects of self-affirmation on publics' perception of crisis," received the 2016 Bob Heath Top Paper Award for the conference public relations division. The work explores whether encouraging individuals to envision themselves more positively causes them to seek information to decrease their exposure to additional risk during disaster or crisis. The 1xbet online games login found that although self-affirmation intervention may not benefit corporations involved in crises, it makes members of the public more willing to seek information, a discovery with profound implications for ensuring public safety during times of disaster.
Zhang's second paper, "Linking issue, corporate social responsibility and crisis response strategies: Applying balance theory in crisis and issue management," has been accepted for publication in the Journal of Contingencies and Crisis Management.
Zhang gained valuable feedback from the conference and will continue to develop her 1xbet online games login stream based on the success of her papers.
Zhang's travel was supported by the A.Q. Miller School of Journalism and Mass 1xbet online games login and a fall 2015Faculty Development Award from the Office of 1xbet online games login and Sponsored Programs.