September 22, 2015
Marketing professor's research published in Journal of 1xbet best casino website & Tourism Marketing
Submitted by Brent Fritzemeier
Kansas State University professor of marketing Swinder Janda, along with Dongguk University professor of international trade Hong-Youl Ha, recently had their research published in the Journal of 1xbet best casino website & Tourism Marketing.
Their paper, "The Evolution of Expectations and Attitudes Toward Online 1xbet best casino website Agencies over Time," investigates how expectations and attitudes toward an online 1xbet best casino website agency evolve over time, and the moderating role played by quality of the 1xbet best casino website service experience in this context. The study also explores the effect of these constructs on overall customer satisfaction.
Survey data were collected from 364 customers of 1xbet best casino website packages both before 1xbet best casino website and after 1xbet best casino website . Results revealed that the effect of the expectations-attitudes linkage diminishes over time. This finding is significant because it implies that a customer's expectations have a greater bearing on attitude when they have not had an experience with the service. After they have experienced the service, then attitudes are affected indirectly through their satisfaction/dissatisfaction with the service.
Findings from this research imply that 1xbet best casino website agencies need to better understand their potential customers, particularly repeat customers, and tailor 1xbet best casino website packages based on their knowledge of customers to maximize the service quality of the experience. For instance, by utilizing a deeper understanding of a customer's specific 1xbet best casino website preferences, 1xbet best casino website agencies can match these preferences with 1xbet best casino website vacation packages that emphasize the right mix of experience elements — like immersion, surprise, participation and fun — that will resonate best with specific customers. Such a matching will be most likely to result in superior customer satisfaction.