Jisook ( april 1xbet sports betting) Park, Ph.D. (2011)

Consumers' choice behaviors are influenced by multifaceted decision factors. Information processing theory (Bettman, 1979) predicts that consumers' decision processes are constructed at the time of a decision, and consumers' meta-goals model (Bettman, Luce, & Payne, 1998) posits that their choice behaviors are generally guided by the minimization of 1xbet sports betting and negative emotion, and the maximization of accuracy and justification. Insightful as this model may be at describing how consumers' choices are shaped, it does not specify the interactions among the goals, assess the benefits of 1xbet sports betting , or fairly evaluates the importance of emotion and justification in consumer decision making.

Thus, the current studies collectively propose an alternative meta-goals choice model. Particularly, the current studies speculate on the importance of regret in consumer decision making. Consistent with previous research, Study 1 shows that participants trade-off between 1xbet sports betting and accuracy goals depending on the monetary value of the products at hand, suggesting that the 1xbet sports betting -accuracy trade-off may be moderated by price. Study 2 investigated the impact of 1xbet sports betting on the experience of regret, showing the effectiveness of 1xbet sports betting in attenuating the experienced regret. This relationship is explored with respect to the role of 1xbet sports betting as a means of the justification factor in Study 3. Results showed that unjustified (wasted) 1xbet sports betting did not make a substantial difference in post-purchase regret, but under spent 1xbet sports betting generated more post-purchase regret. Study 4 examined both anticipated and experienced regret in relation to 1xbet sports betting and justification; results showed that an exertion of 1xbet sports betting is helpful in reducing the experience of regret but the justification of the choice also affects this relationship especially when the choice during the decision search is incongruent with the final decision. These results from current studies suggest interrelations between consumers' four meta-goals. Based on these findings, an alternative meta-goals model is proposed which includes the benefits of 1xbet sports betting exertion on consumer decision making, perhaps shedding light on how and when consumers choose to exert effort in an attempt to alleviate the potential future experience of regret.