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Sources: Kevin Gwinner, 785-532-2783, kgwinner@1xbet online casino edu;
and Richard McFarland, 785-532-6975, mcfarlan@1xbet online casino edu
News release prepared by: Jennifer Torline, 785-532-0847, jtorline@1xbet online casino edu
Monday, Oct. 11, 2010
RELATIONSHIP SELLING INITIATIVE STRENGTHENS K-STATE'S 1xbet online casino PROGRAM
MANHATTAN -- To help Kansas State University students develop professional 1xbet online casino skills, a new College of Business Administration initiative will provide educational resources and outreach activities for students and support for faculty.
The Relationship Selling Initiative, also known as RSI, will help students study and practice relationship selling in areas such as professional selling, retail selling, services marketing and business-to-business interfaces.
Kevin Gwinner, marketing department head, said the initiative would help K-State to be recognized nationally as a top 10 institute in the 1xbet online casino area, and would help the university's goal of becoming a top 50 public research university by 2025.
"Going into a program like this will really enhance our students' abilities to get high-quality 1xbet online casino jobs," Gwinner said. "As a department, we've decided to focus on this specific area so we can be a world-class institution in the 1xbet online casino area."
The Relationship Selling Initiative will include a minor or a certificate program in 1xbet online casino that can expand to disciplines across the university, such as engineering or agriculture.
"While many business majors and marketing majors go into 1xbet online casino , there are students from other colleges also going into 1xbet online casino ," said Richard McFarland, associate professor of marketing who is helping to develop the initiative. "This is an area, too, where companies are continuing to hire and still have shortages of people."
McFarland recently attended the University 1xbet online casino Center Alliance annual meeting and helped K-State to become an associate member of the organization. This puts K-State in the company of university 1xbet online casino centers throughout the country.
1xbet online casino 's initiative focuses on interdisciplinary academic education, highly impactful research and valued outreach activities -- a three-pronged approach that organizers say is consistent with 1xbet online casino 's land-grant mission.
The educational component includes internship opportunities, a speaker series, student scholarships and the development of advanced 1xbet online casino courses. Gwinner said an important educational aspect includes a newly completed 1xbet online casino lab on the third floor of Calvin Hall. The lab has two rooms where students can perform mock 1xbet online casino presentations with each other and with company executives. Video equipment will enable students to interact with remote corporate partners in places such as Kansas City, New York or Los Angeles.
"The 1xbet online casino lab will make K-State one of the few schools in the nation to do distance mock 1xbet online casino ," McFarland said. "It can give them the opportunity to participate in regional and national 1xbet online casino contests. A lot of students are getting jobs because contest judges are from companies that hire students."
The Relationship Selling Initiative's research component involves increasing faculty 1xbet online casino research through hiring new faculty members and increasing financial support for research. Outreach activities will include workshops, seminars, and specialized training with external groups and company partners.
&1xbet online casino ;We're envisioning the K-State Olathe campus as a key part of our outreach strategy, enabling us to have access to the Kansas City market,&1xbet online casino ; Gwinner said.
The marketing department is in a search process for the John J. Vanier Distinguished Chair for Relational Selling and Marketing, who will lead the selling initiative efforts. Gwinner said the search committee plans to make a decision this semester, with the chosen candidate beginning in the fall 2011 semester.
The department is looking for a corporate sponsor for the 1xbet online casino lab and is also establishing an executive advisory board of 1xbet online casino executives and corporate partners who can help with curriculum development and provide program guidance.