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Sources: George 1xbet online games login , 785-532-4358, gcai@k-state.edu;
and Yar Ebadi, 785-532-7227, yebadi@k-state.edu
Pronouncer: 1xbet online games login is Ch-eye.
News release prepared by: Nellie Ryan, 785-532-6415, media@k-state.edu
Thursday, Oct. 1, 2009
K-STATE COLLEGE OF BUSINESS ADMINISTRATION FACULTY MEMBER RECEIVES NATIONAL SCIENCE FOUNDATION GRANT FOR TRAVEL INDUSTRY 1xbet online games login ON ONLINE RETAIL OUTLET USE
MANHATTAN -- George Cai, assistant professor of management at Kansas State University, is working on 1xbet online games login involving supply chain management for the travel industry when using online retail outlets such as Priceline.com.
The project has been awarded a 5,000 grant from the National Science Foundation. It is part of a larger grant of 0,000 that is being shared between K-State and the University of Michigan, where Cai's 1xbet online games login partner, Xiuli Chao is a professor of industrial and operations engineering.
The grant is special for K-State's College of Business Administration because the college rarely has 1xbet online games login projects funded by the National Science Foundation.
&1xbet online games login ;We are excited to learn of Dr. Cai's research grant award through the National Science Foundation,&1xbet online games login ; said Yar Ebadi, dean of the College of Business Administration. &1xbet online games login ;This grant will serve to help advance the college's initiative in supply chain management and increase our reputation among business schools. It is indeed unique among business scholars to receive an NSF grant. Dr. Chai and Dr. Chao are to be commended for this outstanding achievement.&1xbet online games login ;
The project is &1xbet online games login ;Collaborative Research on Studies of Multichannel Opaque Service Enterprises.&1xbet online games login ; Cai and Chao are focusing on the travel industry and its distribution channels, including opaque outlets, such as Hotwire.com and Priceline.com.
1xbet online games login means that the consumer does not have the full information about a product. For example, when using Priceline.com the consumer can bid on a four-star hotel room, but they do not know the name of the hotel or the location -- that is what makes such outlets 1xbet online games login . Many consumers use 1xbet online games login channels because they consistently offer lower prices for the trade-off of not knowing exactly what they are paying for.
&1xbet online games login ;Because of the Internet, everybody can purchase an airline ticket or make a hotel reservation at anytime, through many channels,&1xbet online games login ; Cai said. &1xbet online games login ;You can compare all of them very quickly and immediately from the Internet, and it makes the competition between retailers much more intense.&1xbet online games login ;
Cai's 1xbet online games login is focused on building mathematical models to help suppliers and retailers determine optimal pricing, channel distribution and revenue management. Suppliers, such as American Airlines, need to decide how many tickets to allocate to channels like Priceline.com or Expedia.com, along with the tickets sold on their own Web sites. Hotels face the same types of decisions, such as how many rooms to allocate to various channels.
&1xbet online games login ;It has become very difficult for suppliers and retailers to figure out what the optimal strategy is to attract consumers and, at the same time, generate the most revenue using a mix of channels.&1xbet online games login ;
Cai's 1xbet online games login is not only relevant to companies but to consumers as well, he said. Almost everyone uses traveling services, and many of the suppliers and retailers are utilizing opaque channels. Online travel service alone earned more than 0 billion in 2008, and about billion was through opaque purchases, according to Cai.
&1xbet online games login ;We hope our research will help both companies and consumers figure out how to utilize and maximize revenue using opaque services,&1xbet online games login ; he said.
