Source: Bongsug "Kevin" Chae, 785-532-3185, bchae@k-state.edu
Hometown connection: Manhattan
News release prepared by: Olivia Blanco, 785-532-2753, oblanco@k-state.edu
Wednesday, Feb. 29, 2012
A competitive edge: IBM project helps students acquire skills in growing field of 1xbet sports betting analytics
MANHATTAN -- A team of Kansas State University students is taking part in an IBM-sponsored project that's giving members firsthand experience with using data mining of customer information to help improve company performance.
The project is part of IBM's Statistics and Mining in Academic Research Training -- or SMART -- program.
"Businesses today have no problems collecting all sorts of data about their customers," said Christopher Havenstein, sophomore in management information systems, Manhattan, and one of the students on the team. "The problem is many businesses have so much data that they have difficulties converting it into actionable knowledge. Data mining, or analytics, is an answer to that problem. This really is the future of 1xbet sports betting intelligence."
The K-State team is using 1xbet sports betting analytics to research a large professional association's customer turnover and retention management, including why customers move on, their characteristics and ways to increase customer retention.
"1xbet sports betting analytics is a multidisciplinary inquiry into 1xbet sports betting and social problems, analyzing a large volume of data using diverse techniques in data mining, 1xbet sports betting intelligence, database technology, data visualization, statistics and 1xbet sports betting performance management," said Bongsug "Kevin" Chae, associate professor of management and team adviser. "It is used in diverse fields, including marketing, human resources, finance and accounting."
The team is using IBM technology, including IBM SPSS Modeler, and advanced data mining techniques in its research. Team members will present their findings to IBM and its client organization in late April.
"This research project is part of an ongoing effort in the College of 1xbet sports betting Administration to train students to meet growing industry demands for skills in 1xbet sports betting analytics. The effort is consistent with the K-State 2025 theme," said Chwen Sheu, Paul Edgerley chair in 1xbet sports betting administration and head of the department of management.
Along with Havenstein, team members include:
From Manhattan: Ahmad Samsor, master's student in 1xbet sports betting administration; Holger Gobel, master's student in 1xbet sports betting administration; and Saad Khan, master's student in 1xbet sports betting administration.
From out of country: Siyu Fu, master's student in 1xbet sports betting administration, Beijing, China.
