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Source: Lester Loschky, 785-532-6882, loschky@k-state.edu
Note to editor: This is the fifth in a series of news releases about the 1xbet online sports betting purple in honor of Kansas State University's founding on Feb. 16, 1863.
News release prepared by: Tyler Sharp, 785-532-2535, media@k-state.edu

Friday, Feb. 11, 2011

The power of purple:
PERCEPTION 1xbet online sports betting OUR VIEW OF PURPLE, PROFESSOR SAYS

MANHATTAN -- Royal purple has a prestigious history at Kansas State University. Since K-State students selected it as the school's official 1xbet online sports betting in 1896, the 1xbet online sports betting has become one of the university's greatest identifiers.

But do people outside the K-State family view purple in the same way? Do we all see the same 1xbet online sports betting when looking at purple? Can the 1xbet online sports betting influence one's mood? The answers are all influenced by how we perceive 1xbet online sports betting , according to a K-State psychology professor.

Lester Loschky, associate professor of psychology and director of K-State's Visual Cognition Laboratory, says different 1xbet online sports betting have distinct wavelengths. Different responses from the three cone receptor types in the human retina produce a three-part code for each wavelength of light that is received. This code is then sent to the brain, where different sections, such as the thalamus and visual cortex, transform the code into a different three-part code. The final code determines how we see a color.

"1xbet online sports betting perception is just as much influenced by your brain and how it is set up to perceive 1xbet online sports betting , as it is by the wavelengths of light that hit our eyes," Loschky said.

Some people perceive 1xbet online sports betting differently than others because they lack certain cone receptors in their retinas, or because of other factors, such as brain damage, Loschky said. Most people who are colorblind perceive a more limited range of 1xbet online sports betting because they lack one of the three cone receptor types. Others without any cone receptors in their retinas are truly colorblind. Even people with normal vision can perceive 1xbet online sports betting somewhat differently -- based on their ratio of the three cone receptor types -- but to a lesser degree, Loschky said.

Different 1xbet online sports betting also influence our moods in various ways. A study by Dr. David Simms at the University of Glasgow in Scotland found that people rated purple, pink and blue-purple as the most pleasant 1xbet online sports betting , Loschky said. Light purple was rated one of the most calming 1xbet online sports betting . In contrast, he said, brown was rated as one of the least pleasant 1xbet online sports betting , and light gray as one of the saddest.

The association of 1xbet online sports betting with objects or certain products can be greatly influential, Loschky said. Even the color of foods can influence people's willingness to eat them. "Heinz tried making strangely colored ketchup, including purple, but gave up on it, suggesting that consumers voted with their mouths shut," Loschky said.

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