Source: Esther Swilley, 785-532-6135, esthers@k-state.edu
News release prepared by: Erinn Barcomb-Peterson, 785-532-6415, ebarcomb@k-state.edu

Friday, Feb. 19, 2010

PROSPECTIVE CONSUMERS SAY NO THANKS TO WALLET 1xbet sports betting , K-STATE STUDY FINDS; CONSUMERS MORE LIKELY TO ACCEPT AIRLINE, MOVIE TICKETS ON 1xbet sports betting , PROFESSOR SAYS

MANHATTAN -- Of the things users expect their cell 1xbet sports betting to be -- address book, calendar, camera, music player -- a wallet isn't one of them, according to research by a Kansas State University marketing professor.

Cell phone users are leery of putting banking accounts, identification and other sensitive information onto a device that gets left in cars, buried in the bottoms of purses and lost between sofa cushions, said Esther Swilley, a K-State assistant professor of marketing.

&1xbet sports betting ;I think what's going to happen for consumers to accept a wallet phone is that it's going to have to go in stages,&1xbet sports betting ; Swilley said. &1xbet sports betting ;So now we have everybody's telephone number on our phones. Next you will be doing airline tickets and things like that on your phone. Next thing you know, everything in your wallet is going to be on the phone.&1xbet sports betting ;

She surveyed both college students and a segment of the general population about their readiness to use wallet 1xbet sports betting . The results for both groups were the same -- they didn't want them.

&1xbet sports betting ;It was the risk that was involved, and people didn't want to take the risk,&1xbet sports betting ; Swilley said.

The research will appear in the April issue of the Journal of Consumer Marketing.

&1xbet sports betting ;I would say something in my classes about wallet phones, and just the look on students' faces said no,&1xbet sports betting ; Swilley said. &1xbet sports betting ;I would ask them why, and everybody said, 'because I lose my phone.'&1xbet sports betting ;

Her students conceded that if their phone had the same information as their wallet they would keep better tabs on it. But they still said it wasn't worth the risk, even with password protection.

Swilley predicts that consumers will be more willing to accept keeping an airline, movie or sports ticket on their phone. For instance, Fandango is testing a system for sending movie theater tickets to cell 1xbet sports betting .

&1xbet sports betting ;With something like a ticket, all you have to do is swipe the phone, so it's easy and people aren't as concerned about it,&1xbet sports betting ; Swilley said. &1xbet sports betting ;If somebody stole the phone, you'd be mad, but your identification would be intact.&1xbet sports betting ;

In Europe, Swilley said consumers are using their cell 1xbet sports betting to purchase items from vending machines with a swipe of their phone. The difference is that the money isn't deducted from the user's bank account. Rather, the phone works like a gift card, in which the user places a set amount of money on it.

Swilley said the wallet 1xbet sports betting wouldn't look any different from other cell 1xbet sports betting . It's the chip inside that would allow users to store the type of information that goes in their wallets.

&1xbet sports betting ;What was interesting is that most cell phone technologies start in Asia,&1xbet sports betting ; Swilley said. &1xbet sports betting ;So they started the wallet phone in Japan, and it didn't catch on there. If it didn't catch on in Japan, it probably won't catch on here, either. If it does, I do think it's going to take a while for Americans to cozy up to the idea.&1xbet sports betting ;