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Source: Esther 1xbet best casino website , 785-532-6135, esthers@k-state.edu
News release prepared by: Erinn Barcomb-Peterson, 785-532-6415, media@k-state.edu
Thursday, Feb. 19, 2009
K-STATE MARKETING PROFESSOR SAYS ONLINE SHOPPING IN THE FUTURE LIKELY TO LOOK SOMETHING LIKE SECOND LIFE
MANHATTAN -- For all of the conveniences of online shopping -- no crowds, easy parking, seemingly endless choices -- it can't always compete with the real thing. At least not yet.
A Kansas State University marketing professor said consumers can expect that some of the disadvantages of online shopping will disappear as retailers adapt models from Second Life.
Esther 1xbet best casino website is a K-State assistant professor of marketing who studies e-commerce and mobile marketing trends. Her research has included exploring the role of trust in choosing which Web sites to shop, seeing what types of consumers are more likely to accept marketing on mobile devices like cell phones, as well as understanding how cell phone companies can keep young adults as customers.
1xbet best casino website experts expect that the future of online shopping will borrow from Second Life, meaning that a shopper could send his or her avatar to a virtual store, a Web site with a three-dimensional feel.
&1xbet best casino website ;Your avatar could move through the store and pick up items,&1xbet best casino website ; Swilley said. &1xbet best casino website ;You could even have it put on a shirt and look at it in the mirror before ordering it. Retailers like this because they could see how well items do in their virtual stores. Do people pick it up? Do they like it? This can guide what they stock in their real stores.&1xbet best casino website ;
1xbet best casino website shopping with an avatar could even take on a social function.
&1xbet best casino website ;You're at your computer and your friend is at hers, and you can shop together,&1xbet best casino website ; she said. &1xbet best casino website ;The technology is crude now, but look back at the Internet when it started.&1xbet best casino website ;
In research published in the International Journal of Electronic Marketing and Retailing, Swilley found data to back up the assumption that people shop Web sites with names and brands they trust. However, 1xbet best casino website that when well known, trusted retailers have tried selling products in Second Life, they haven't fared as well.
&1xbet best casino website ;People in Second Life didn't like it,&1xbet best casino website ; Swilley said. &1xbet best casino website ;If you're a person using Second Life, you're more likely to purchase products from another avatar rather than an outside retailer. It's almost like participants think, 'This is our world. Stay out of it.'&1xbet best casino website ;
1xbet best casino website that cell phones and other handheld devices are another world where people have been reluctant to let in retailers and marketers.
&1xbet best casino website ;People don't want to be sent text message advertisements,&1xbet best casino website ; Swilley said. &1xbet best casino website ;That's why marketers are looking at other ways of doing it. They are looking at models where if you want ads on your phone, you could pay less for your phone service. For instance, while your phone is dialing, the background could be an ad.&1xbet best casino website ;
People might find some ads helpful, like one that lets you know that you're about block away from a coffee shop. 1xbet best casino website that customers might even be able to text a drink order and have it waiting for them when they get there.
&1xbet best casino website ;Mobile ticket are sales supposed to be the next big thing, and auctions also do well on cell phones,&1xbet best casino website ; Swilley said. &1xbet best casino website ;On the Internet, people are more money-conscious. They want things for free. On a cell phone, they're time-conscious. They want things conveniently.&1xbet best casino website ;
One convenience that 1xbet best casino website doesn't see catching on is wallet phones. Paying with credit or debit cards through a cell phone or other mobile device may save time and space in your pocket or purse. Yet even technology-savvy Asians and Europeans are hesitant to embrace wallet phones, she said.
&1xbet best casino website ;People say, 'I lose my cell phone all the time,'&1xbet best casino website ; Swilley said. &1xbet best casino website ;What would you do if your cell phone was your wallet? Would people change their behavior in how they use the cell phone?&1xbet best casino website ;
Before shopping with a cell phone or mobile device becomes as common as shopping online -- maybe someday with an avatar -- 1xbet best casino website there are money issues that need to be resolved.
&1xbet best casino website ;A difference between cell phones and the Internet is that with a cell phone, you have to go through telecom companies, and they're looking for money from everybody,&1xbet best casino website ; she said. &1xbet best casino website ;Should the telephone company get a cut from purchases? Would products have to be sold for more to make up for it? I'm not sure how well it will play with cell phones because it costs so much just to have the phone and service in the first place.&1xbet best casino website ;
Instead, 1xbet best casino website and colleagues found that the cell phone features that attract and keep young customers are extras like gaming, chat and other applications that let them interact with friends. This research will appear in The Services Industries Journal in April.
